Daniel Pead is Technical Director of MARS, leading all the ICT work of the team. Senior Research Fellow in the University of Nottingham, he managed the work of the team for the UK Qualifications and Curriculum Authority World Class Tests/Arena project as well as designing its computer-based tasks and learning materials. Currently he is researching a range of options for the computer-based assessment of Mathematics at age 16 for QCA.

Earlier he helped design and programmed the videodisc-based World of Number materials for the UK National Curriculum Council, which was awarded a Gold Medal and, for the independent charity Population Concern, a CD-ROM with a wealth of resource material on the complex issues surrounding population growth, economic development, ecology and other related issues. That also received an award.